Current:Home > ScamsDelta expands SkyMiles options after outrage over rewards cuts -TrueNorth Finance Path
Delta expands SkyMiles options after outrage over rewards cuts
View
Date:2025-04-13 07:41:54
Delta announced it had expanded its SkyMiles membership options Wednesday after an uproar from customers about cuts made to the rewards program in September.
The Atlanta-based airline corporate offices faced both backlash on social media and customer outreach after limits were placed on the number of times members could access the "Delta Sky Club" and reach Medallion status in an effort to reduce crowds.
Delta CEO Ed Bastian said the company "probably went too far" in benefit reductions, and he promised modifications.
As part of the cuts, passengers flying in basic economy class were no longer going to be allowed into Delta's Sky Club lounges beginning in Jan. 2024, regardless of whether or not they had a platinum card or any other premium credit card. It also became more difficult for customers to use their miles to book travel.
An email sent to SkyMiles customers from Bastian said he understood the disappointment "many of you felt by the significance of the changes," but that the company has faced challenges in its delivery of "premium service experiences."
Airlines have made it increasingly difficult for customers to redeem miles after the global pandemic ended and interest in travel increased significantly. But Delta customers pushed back, and some frequent flyers threatened to take their business elsewhere.
Based on the feedback received from customers, Delta announced on its website that it would be adding new benefits for SkyMiles members, which they could begin earning in 2024 and redeem in 2025. Changes include easier access to medallion status, greater flexibility with lounge access, and increased rewards for long-term loyalty.
Highlights include:
- Reduction of the number of Medallion Qualification Dollars (MDQ) to reach Diamond, Platinum, Gold and Silver Status.
- SkyClub lounge visits include all entries within a 24-hour period after the first visit.
- Additional flexibility to purchase daily SkyClub lounge access and an annual individual membership.
- More options to rollover balances.
- Enhanced rewards and choices for membership.
- In:
- Delta Air Lines
Cara Tabachnick is a news editor for CBSNews.com. Contact her at cara.tabachnick@cbsinteractive.com
veryGood! (36)
Related
- Could your smelly farts help science?
- Preparing for early retirement? Here are 3 questions to ask before you do.
- Wendy Williams documentary producers say they didn’t know she had dementia while filming most scenes
- What's New on Peacock in March 2024: Harry Potter, Kill Bill and More
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- Hailey Bieber's Rhode Skin Mega-Viral Lip Case Is Finally Here; Grab Yours Before It Sells Out
- Former TV reporter, partner missing a week after allegedly being killed by police officer in crime of passion
- Debt, missed classes and anxiety: how climate-driven disasters hurt college students
- The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
- Murphy seek $55.9B New Jersey budget, increasing education aid, boosting biz taxes to fund transit
Ranking
- Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
- More crime and conservatism: How new owners are changing 'The Baltimore Sun'
- Cherry Starr, philanthropist wife of the late Green Bay Packers quarterback Bart Starr, dies at 89
- Your map to this year's Oscar nominees for best International Feature Film
- 'Survivor' 47 finale, part one recap: 2 players were sent home. Who's left in the game?
- Jennifer Lopez and Ben Affleck Reveal Real Reason Behind 2003 Breakup
- Pink’s Daughter Willow Debuts Twinning Hair Transformation During Tour Stop
- Beyoncé's Texas Hold 'Em reaches No. 1 in both U.S. and U.K.
Recommendation
Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
Dr. Phil causes stir on 'The View' with criticism about COVID school shutdowns
Miranda Kerr Gives Birth to Baby No. 4, Her 3rd With Evan Spiegel
Pride flags would be largely banned in Tennessee classrooms in bill advanced by GOP lawmakers
North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
Get 46% off an Apple Watch, 67% off Kate Spade Bags, 63% off Abercrombie Bomber Jackets & More Deals
'Mean Girls' line criticized by Lindsay Lohan removed from movie's digital version
Watch out Pete Maravich: See how close Iowa basketball's Caitlin Clark to scoring record